Peter M Howard ::

wintermute.com.au

bourgeois myth

25June2005 [myth]
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“the big wedding of the bourgeoisie, which originates in a class ritual (the display and consumption of wealth), can bear no relation to the economic status of the lower-middle class: but through the press, the news, and literature, it slowly becomes the very norm as dreamed, though not actually lived, of the petit-bourgeois couple. The bourgeoisie is constantly absorbing into its ideology a whole section of humanity which does not have its basic status and cannot live up to it except in imagination, that is, at the cost of an immobilization and an impoverishment of consciousness.”

Roland Barthes, Mythologies, London: Paladin, 1973, p141

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